Solutions
Gift Cards
A gift card is money in your account before you've made anything. It's also a new customer walking in holding a reason to try you.
Solutions
The short version
01
Formats
Physical branded cards for the counter, digital cards sold online or texted.
02
Cash upfront
You're paid at purchase and deliver the product later.
03
New customers
Most recipients are people who've never been in before.
04
Higher tickets
Recipients commonly spend past the card balance.
05
Balance tracking
Balances live in the POS, not on a paper ledger.
06
Reporting
Outstanding liability visible so you know what's still owed.
Physical cards still outperform at the counter
Digital is convenient, but a rack of well-designed cards next to the register sells. Most businesses should run both.
Sell them where people are already buying
Online store, ordering page, email footer, receipt. The holidays are obvious; birthdays and corporate gifting are the volume most businesses miss.
- Add to the online ordering page
- Promote in email in November
- Offer a bonus card at a threshold
- Corporate and bulk orders
Know your liability
Unredeemed balances are money you owe. Both platforms report it, and knowing that number keeps your books honest.
Redemption should be one tap
If staff have to look up a balance manually or call someone, cards create friction. We configure and test redemption before launch.
Clover or Square
Clover or Square?
We sell both, so the recommendation comes from your workflow instead of our inventory.
Clover
Clover supports physical and digital gift cards with balance tracking in the POS.
Explore Clover →Square
Square eGift Cards sell online and by text; physical cards redeem at the register on the same balance.
Explore Square →FAQ
Questions we get
Can I keep balances from my old gift cards?
Sometimes migration is possible, sometimes you honor old cards manually during a transition. We plan this before you switch.
Do gift cards expire?
Rules vary by state and card type. We'll flag what applies to you.
Are there fees to sell them?
Card purchases carry normal processing. Physical card stock is a one-time cost.
Can I sell them online?
Yes on both platforms, delivered by email or text.
Free consultation
Add Gift Cards To My System
Tell us how your business runs. We'll come back with a straight recommendation — including telling you if what you already have is fine.
Prefer to talk? Book a 15-minute call. Based in Southeast Wisconsin. Working with businesses nationwide.
Equipment at no cost, free setup, no long-term contract.
- No long-term contract
- Equipment at no cost
- Free setup
- Ongoing support
Locally owned since 2000 · owner-run in Southeast Wisconsin. What’s included →
Related
Keep reading
Start with a conversation.
Tell us how your business runs. We'll help you figure out what actually fits — Clover, Square or a specific configuration of either.